As the times change, or are forced to change with the current world climate, the way we market our homes has to change as well. In the midst of these trying times, technology has kept the real estate industry alive through the use of 3D tours, video tours, virtual Open Houses, Zoom calls or Facetimes with clients.
3D tours were always around, but with the recent pandemic and the lack of people going out, it has become an asset to the home-buying process. This feature gives you the option to walk the entire home virtually, with full 360-degree angles of the space. Buyers can also use this tool to measure dimensions of rooms, and even leave notes for specific areas of the home.
Video tours of homes have increased in popularity as well. Prospective buyers want to see as much as they can to get a better feel for the home prior to stepping in the door. With all our properties, we use a professional videographer to create the atmosphere and vision a home must have to keep that buyer wanting more.
For a more personal feel, video chats like FaceTime and recently popular apps like Zoom help walk clients through the home in real time. This approach allows us to give a live, in-depth tour of a home with immediate dialogue and feedback about the property, as well as an intimate person-to-person connection that is often necessary in the home-buying process.
The real estate market is ever evolving, and our current world climate is no exception. These shifts to the digital platform are both innovative and essential for selling your home, and ensuring your properties are at the forefront for all potential buyers.
